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Direct Mail and Mid-Level Associate
Company: Greenpeace USA
Location: Washington, DC
Employment Type: Full Time
Date Posted: 09/27/2021
Expire Date: 11/27/2021
Job Categories: Advertising/Marketing/Public Relations
Job Description
Direct Mail and Mid-Level Associate
The Direct Mail and Mid-Level Associate is responsible for delivering best in class direct mail and mid-level fundraising initiatives to increase our supporter and revenue base on behalf of Greenpeace, USA. This position is an exciting opportunity to develop subject matter expertise in the science of marketing with a focus on donor segmentation and content optimization. The associate will be responsible for key tasks related to donor acquisition and renewal efforts, retention upgrades, our quarterly Compass magazine, acknowledgements, and other cultivation and emergency appeals.

The Direct Mail and Mid-Level Associate reports to the Direct Mail and Mid-Level Manager and is a member of the Marketing Team. The Direct Marketing team is responsible for developing strategies and programs that increase individual donor engagement, financial revenue, and fundraising capacity for Greenpeace and is beginning it’s ambitious growth strategy to double income in five years. The team focuses on fundraising through a focus of key audiences, with the implementation channels of direct mail, digital ad, email, canvassing and telemarketing. This role will focus on the priority audience of mid-level donors ($500 - $9,999) and priority channel of direct mail.

This is a full-time exempt position based in either Washington, DC or New York, NY.

The Direct Mail and Mid-Level Associate will:

• Coordinate caging processes, working with our direct mail agency as well as caging agency to ensure data is properly inputted, donors are properly acknowledged
• Coordinate production of the Greenpeace’s magazine Compass produced quarterly
• Manage the building of all direct mail redirects and donation pages. Create source codes, activist codes and build the donation pages that correlate to the URL’s that are printed on all of our monthly Inc and fund mail pieces.
• Act as Ambassador or the Marketing Department by representing Marketing/Development in internal cross-department coordination/programmatic informational meetings
• Ensure we are meeting deadlines for direct mail production schedule and production plans provided by agency partners by being project lead on the scheduling for strategy and copy meetings as well as laying out timelines and managing the approval of copy from both programs and legal.
• Review and approve mail plans, proofs, data scans, and laser setups for accuracy during all stages of the production process for direct mail and annual giving/planned giving
• Work with the internal Data Department to ensure the accuracy of data, and the smooth transfer of data to external vendors
• Proofread copy; work with external writers and designers to create and traffic copy and art for the marketing team
• Work with the Finance Department to ensure proper allocation of department funds and payment of invoices
• Act as the liaison with the supporter care team on escalated donor issues and other fundraising questions, bringing these issues to the Direct Mail and Mid-Level Manager when applicable
• Perform other job related duties as requested or assigned by the direct marketing team. The hiring, onboarding, and management of all interns
• Other tasks as assigned

• Work close with Direct Mail and Mid-Level Senior Manager to implement mid-level growth strategies
• Coordinate with other Marketing channels to ensure mid-level donor’s user experience is synchromatic
• Project manage mid-level campaign coordination between all channels
• Perform thank you calls to mid-level donors (newly acquired, anniversaries, etc.)
• Other tasks as assigned

Minimum requirements include, but not limited to:
• Excellent verbal and written communication skills; mathematically-minded
• Positive attitude and excellent interpersonal skills
• Ability to manage multiple projects efficiently, and to meet strict deadlines
• Project management and critical thinking skills
• A self-starter who is a good problem solver, very organized, with strong attention to detail
• Proficiency in Google Office Suite
• Basic proofreading skills
• Basic background in statistical analysis
• Strong interest in environmental issues and passion for the principles of Greenpeace
• Commitment to diversity and inclusion

Greenpeace USA values a healthy work-life balance and has flexible, family-friendly employment policies. Our competitive benefits package for full-time employees includes medical, dental, and vision coverage with low contributions from staff. We have options for pre-tax flexible spending accounts for medical and dependent care costs. Greenpeace employees enjoy generous 6% 401K matching. New staff members receive 3 weeks vacation, 10 sick days, 2 personal days in their first year. Additionally we are closed Christmas Eve through New Year’s Day. After 1 year of service staff members receive 20 weeks of fully paid parental leave and after five years, staff are eligible for a 12 week paid sabbatical. To encourage public transportation use and biking, we offer subsidies for staff who choose to bike or ride mass transit to work. Greenpeace is committed to the growth and development of staff and fostering a creative workplace culture. For more information, check out our benefits plan. Only applicants eligible to work and live in the United States without any legal restrictions need apply for this opportunity. Salary for this position starts at $45,000 and is commensurate with experience.
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