News Menu

News
View Latest Posts
View Subscriptions
Posting Instructions

Active Bloggers

CELINE LESNER CELINE LESNER
class of
Will Moss Will Moss
Hampton University class of 1995
Kamal Imani Kamal Imani
New York Inst of Tech class of 1997
Kara Masterson Kara Masterson
class of
HBCU CONNECT HBCU CONNECT
Central State University class of 1995
Beverly Johnson Beverly Johnson
class of
Joel Savage Joel Savage
class of 1993
Reggie Culpepper Reggie Culpepper
Clark Atlanta University class of 1998

Pepsi Invests $3 Million for Celebration Bowl Commercial Featuring FAMU and Jackson State Bands

Posted By: Kennedy Williams on December 06, 2021

Pepsi is shining a light on HBCUs and their bands in a brand new commercial for the 2021 SWAC Championship game. The 60-second commercial, titled "The Halftime Game" is directed by HBCU grad Alan Ferguson and will feature FAMU's "Marching 100" and Jackson State's "Sonic Boom of the South."

"At PepsiCo, we’ve committed to supporting HBCUs year-round and I’m honored to help shine a light on these marching bands with this new spot airing during one of the largest games of the season,” said Chauncey Hamlett, CMO/VP of PBNA, South Division.



“We wanted to spotlight these two incredible bands because we know that in HBCU culture, the game is not just about football, but also the energy, hype, and history these bands bring to halftime and beyond.”

The commercial is just the latest Pepsi effort to show the brand's commitment to supporting and celebrating HBCUs. From official partnerships with JSU Head Coach Deion Sanders and the NAtion Battle of the Bands to large donations and HBCU internship programs, Pepsi continues to show love to our beloved institutions.



If you enjoyed this article, Join HBCU CONNECT today for similar content and opportunities via email!

Pepsi Invests $3 Million for Celebration Bowl Commercial Featuring FAMU and Jackson State Bands

Comments
Please Login To Post Comments...
Email:
Password:

 
More From This Author
NASA and White House Join Forces for Initiative to Spur Entrepreneurial Spirit of HBCU Scholars
NBA HBCU Fellowship Program Application Launch Starts Monday
Maya Angelou Becomes the First Black Women on the US Quarter!
Former Four-Star South Carolina Tight End Keveon Mullins Commits to Jackson State!
Walgreens Offering An Awesome Opportunity for Black Professionals to Join The Company! APPLY NOW!
Pensole Lewis College Of Business And Design Will Become Michigan’s Only HBCU!
Latest News
ServiceNow Partners with HBCU CONNECT to Kick Off Hackathon Allowing HBCU Students to Compete for up to $60,000 in Prizes!

ServiceNow Partners with HBCU CONNECT to Kick Off Hackathon Allowing HBCU Students to Compete for up to $60,000 in Prizes!

On Tuesday, January 11th, 2022, ServiceNow and HBCU CONNECT partnered to host a special info session where over 130 HBCU Students and Recent Grads learned about a one of a kind Hackathon with a focus ...more
Will Moss • 46 Views • January 18th, 2022
Delaware State University's Dr. Francine Edwards Named As MSI Aspiring Leader

Delaware State University's Dr. Francine Edwards Named As MSI Aspiring Leader

Dr. Francine Edwards, Deputy Chief Administrative Officer, has been named by the Rutgers Center for Minority Serving Institutions among its select group of the 2021 MSI Aspiring Leaders. Dr. Edward ...more
Reggie Culpepper • 382 Views • January 14th, 2022
NASA and White House Join Forces for Initiative to Spur Entrepreneurial Spirit of HBCU Scholars

NASA and White House Join Forces for Initiative to Spur Entrepreneurial Spirit of HBCU Scholars

NASA and the Department of Education are collaborating to enhance the federal Historically Black Colleges and Universities (HBCU) Scholar Recognition Program using NASA entrepreneurial expertise. B ...more
Kennedy Williams • 194 Views • January 13th, 2022
Maya Angelou Becomes the First Black Women on the US Quarter!

Maya Angelou Becomes the First Black Women on the US Quarter!

It’s official! American poet, award-winning author, civil rights activist Maya Angelou is now on the US quarter! As of January 10, 2022, Maya Angelou’s quarter is in circulation. This is the first of ...more
Kennedy Williams • 868 Views • January 11th, 2022
An HBCU-focused platform just for you! Connect with global career opportunities for HBCU talent!

An HBCU-focused platform just for you! Connect with global career opportunities for HBCU talent!

Apollo HBCUNet is an innovative platform powered by CareerBuilder dedicated to expanding opportunities and access for students and alumni of Historically Black Colleges and Universities by connecting ...more
Reggie Culpepper • 538 Views • January 10th, 2022
Popular News
Louisiana Upholds Life Sentence to Black Man For Stealing Hedge Trimmers in 1997

Louisiana Upholds Life Sentence to Black Man For Stealing Hedge Trimmers in 1997

While this may not be HBCU related news, as an AFrican American male, I had to share this appalling decision by the Louisiana court system to keep a man in jail with a life sentence for such a petty c ...more
Will Moss • 382,679 Views • August 6th, 2020
Apple to Invest over $40 Million Dollars into HBCUs - Time to major in Computer Science!!!

Apple to Invest over $40 Million Dollars into HBCUs - Time to major in Computer Science!!!

On Tuesday Johnny C. Taylor, President and CEO of the Thurgood Marshall College Fund stopped by “NewsOne Now” to make a major announcement that could literally change the lives of thousands of HBCU st ...more
Will Moss • 115,845 Views • March 11th, 2015
Blonde Instagram Model Goes Viral for Graduating from HBCU and Pledging Delta Sigma Theta!

Blonde Instagram Model Goes Viral for Graduating from HBCU and Pledging Delta Sigma Theta!

A blonde woman is going viral this morning, for graduating from A Historically Black College while pledging a Black sorority, Delta Sigma Theta Sorority Incorporated. @Blonde_HBCU The woman, an IG ...more
Will Moss • 103,961 Views • November 30th, 2020
Kamala Harris Promises to Forgive Student Loan Debt for HBCU Graduates

Kamala Harris Promises to Forgive Student Loan Debt for HBCU Graduates

Harris promises to offer free tuition for low-income students at public and historically Black colleges Democratic VP candidate also pledges to forgive student-loan debt for HBCU graduates who earn ...more
Will Moss • 69,792 Views • September 10th, 2020
Black Billionaire Robert F. Smith to  Donate $50 Million to Support STEM Students at HBCUs

Black Billionaire Robert F. Smith to Donate $50 Million to Support STEM Students at HBCUs

The Student Freedom Initiative announced today a $50 million personal gift from Robert F. Smith, philanthropist and Founder, Chairman and CEO of Vista Equity Partners. This gift matches the initial fu ...more
Will Moss • 69,312 Views • October 22nd, 2020
Please Give Us a Like on Facebook!